History

history

Abercrombie & Fitch was established in 1892 by David Abercrombie as Abercrombie Co. Abercrombie was joined by Ezra Fitch in 1900 and the company officially became Abercrombie & Fitch Co. After financial troubles in the 1960s and 1970s, it was acquired by The Limited. Mike Jeffires took over the company and repositioned it as an aspirational youth apparel retailer. Controversies followed with the subsequent publication of A&F Quarterly. In recent times, A&F has been gaining further financial success. The company launched four brands in a period of ten years and has begun to expand on an international basis across various world markets.

A&F currently has four other concepts apart from its namesake, Abercrombie & Fitch. While referred to as subsidiaries, the brands do not operate separately contrary to the definition; all brands are completely managed under the same Abercrombie & Fitch workforce. Abercrombie & Fitch Co. holds full rights and ownership to every trademark of the following brands.

The a92 navy Moose.
abercrombie
Themed as "classic cool" for preteens 7 through 14, this is the children's version of Abercrombie & Fitch. Uses blue (against the A&F gray), blasts music from young artists, and spells marketing trademarks all-lowercase.

Hollister Co.

Themed after "SoCal" for teenagers 14 through 18, Hollister is moderately priced compared to its parent brand. The brand's stores resemble surf shacks with dim lighting, and blast rock music. It is the first of these brands to offer a personal body care line.

The R925 ---French bulldog, Trubble.
RUEHL No.925

Themed after Greenwich Village, this brand aims for post-collegiate 22 through 35 aged consumers. It has the highest price range among the A&F brands. This is the first brand to offer genuine leather purses and bags for women.

Gilly Hicks
Themed after "Down Under" Sydney, Australia. The latest brand from Abercrombie & Fitch, it offers underwear and loungewear for women 18 and up.